Since launching, the Toyota Prius has led by example on a global scale. Prius is everyone’s hybrid — a shining symbol of ingenuity, universality and, most of all, fun. This iconic ride has always stood for something important, and the 2018 Prius is no different. Prius owners everywhere can continue going more places in style and comfort while still thinking environmentally.

We know Toyota provides important benefits to the local communities where we live, work and play. We also know that each location has a unique and important natural balance of plants, animals and ecosystems. That’s why Challenge 6 supports our efforts to minimize the disruption of natural habitats as we plan, construct and manage our facilities across North America.

Toyota is proceeding in cooperation with global society to carry out initiatives that contribute to sustainable development of society and the earth through all its business activities.Regarding the environment, Toyota has been taking various initiatives under the banner of the Toyota Environmental Challenge 2050, with the goal of helping solve global environmental issues, such as climate change, water shortage, resource depletion, and dwindling biodiversity, which are commanding high levels of interest globally. 

Contributing to the environment is one of the most important management issues for Toyota. As part of these initiatives, Toyota is aiming to not only contribute to realization of the goal of keeping a global temperature rise this century well below 2˚C, which was agreed in the Paris Agreement, but also taking steps that will have positive impact on the environment.Also regarding the UN’s Sustainable Development Goals (SDG), which went into effect in January 2016, Toyota plans to capitalize on its strength to help solve global social issues, for example, by taking actions to address climate change (goal 13), working to reduce traffic casualties (goal 3), and also building sustainable cities and communities and improving mobility.

Let’s face it: there’s only one planet Earth. That’s why we focus on environmentally sustainable solutions in everything we do and every vehicle we make. From our 14 North American manufacturing plants to the more than 1 million Toyota and Lexus vehicles assembled in the U.S., we are advancing toward a brighter tomorrow.

How do you balance a passion for performance with a love for the planet? It’s a question our engineers answer every day. We’re creating vehicles that are safe, practical and fun to drive – while at the same time working to ensure our cars and trucks are at the forefront of environmental engineering. Today, with more than 2 million Toyota hybrid vehicles on U.S. roads – more than any other manufacturer – and new breakthroughs in plug-in, electric, and hydrogen fuel cell technologies, we’re building better cars for the road and for the Earth.

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